YouTube runs first poster and advertising campaign
The need for businesses to understand the changing environment in which operate is never greater than it is in difficult economic times. Budgets tighten, competition for profitable business increases, whilst customers make more considered purchases and demand better value for money.
The following marketing article is therefore very interesting, as it outlines 'YouTubes' move towards traditional marketing tools, specifically use of poster campaigns and newspaper advertising, for the very first time. In Clear Marketing's view, this is a positive example to other businesses as it shows a very successful organisation adapting their use of marketing tools and communication channels to their target audience, within a changing landscape.
Source: MarketingWeek - 30 November 2009
http://www.marketingweek.co.uk/youtube-runs-first-poster-and-press-campaign/3007307.article)
YouTube has launched its first ad campaign to promote its new full-length TV show service.
The Google-owned site will run press, poster and online ads to market the ad-funded Shows service, which offers official clips and full-length shows from content partners including Channel 4 and BBC Worldwide.
The integrated campaign will use the slogan “YouTube’s got TV” and run on the sides of buses, inside underground trains and as full-page ads. The digital element will consist of video pre-rolls and display ads.
