Market Research
Market Research is the collection and analysis of data concerning customers, prospects and markets. It usually incorporates the collection of data obtained from desk research and direct from respondents.
Understanding the market in which you operate has never been more important as it allows businesses to tailor its products and services to meet the needs of customers.
Clear Marketing's research and analysis services include:
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Focus Groups
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Mystery Shopper Service
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Quantitative and qualitative market research
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Marketing Audit / Environmental Audit
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Analysis of existing client base
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Competitor Analysis
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Pricing and positioning analysis
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Internal strengths and weaknesses
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External opportunities and threats
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Customer satisfaction research
