Direct Marketing Campaigns
Direct marketing is a sub-discipline and type of marketing. There are two main characteristics that make it different from other marketing tools. The first is that it attempts to send a direct message via mail, e-mail, and telemarketing to a chosen target. The second characteristic is that it is focused on driving a specific result, which is known as a "call-to-action."
When using direct marketing, Clear Marketing places an emphasis on developing tailored communications / messages, that are focused on a specific target market/client and have measurable and positive responses.
