Business Development
New Business Development is a strategy and collective term for activities focused on gaining new customers and penetrating existing markets.
Clear Marketing's new business development services include:
-
Business Development Strategy
- An assessment of marketing opportunities and target markets
- Customer / Client and Prospect research and analysis
- Lead generation
- Advice, drafting and coaching on networking, relationship development activities and processes, CRM and sales
- Follow-up sales activity
- Formal proposals, presentations and tenders
Client Relationship Management
Relationship Development and Account Management are activities focused on the management of customer/client and prospect relationships that are most important to a company.
Key accounts are customers/clients that are important to the business because they either represent significant income, profit or status, or have the potential to do so in the future. These accounts are of strategic importance to the success and development of the business and as such, it is important to proactively take measures to retain and develop these customer/client relationships.
Clear Marketing offers specific expertise in relationship development; key account analysis and relationship management. We refer to the identification of the needs of these particular customers and implementation of procedures to ensure that these customers/clients are valued, developed, optimised and retained.
